Pink Lighting in October is a Breast Self-Exam Reminder

Each year, thousands of women in America are diagnosed with breast cancer. When detected early, 96 percent of women are surviving this potentially devastating disease. Every October, in recognition of breast cancer awareness month, the Lynn Sage Cancer Research Foundation (LSCRF) sponsors its Light the Way to Find a Cure campaign. The campaign allows Chicago buildings, landmarks and businesses to illuminate pink, fly pink flags or simply “go pink” to remind Chicagoans of the importance of breast self-exams, annual mammograms and being proactive about your health.

We invite you to join LSCRF’s Light the Way to Find a Cure campaign and promote breast cancer awareness month this October! Properties can illuminate pink, fly LSCRF pink flags or decorate their lobbies with pink ribbons. LSCRF flags are available for purchase and range from $400 to $500 based on size. Custom orders are available upon request.

We hope that you will join us and nearly 200 Chicago buildings and businesses including the Willis Tower, the John Hancock Center, the Merchandise Mart, Buckingham Fountain, and O’Hare and Midway International Airports to Light the Way to Find a Cure.

For more information on lighting a building pink or purchasing a flag, contact Emma Cowen at 312-926-4274 or

Participate in our Lighting Campaign Support the Lighting Campaign

To schedule an appointment at the Lynn Sage Comprehensive Breast Cancer Center call:

312-695-1156 – New Patients
312-472-4720 – Established Patients

For mammograms and breast ultrasounds call: 312-926-5522